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• About : Hannah Van Overbeek founded Jelly Wax at 18 and hit $700k in sales in three months. She also runs Project Pollywog, a brand supporting frog conservation.
• Now : Hannah is building on Jelly Wax's Byrdie feature and 25 million TikTok views. She shares where things stand now and what she is focused on going forward.

Best Posts

Hannah's most essential articles -- her origin story, her entrepreneurial journey, and the brand she built.

• How Taking a Break and Finding Focus Saved My Business : Hannah stepped away from Jelly Wax after two years of growth. She writes about the burnout and mistakes that made that break her best business decision.
• My Entrepreneurial Journey: From Middle School to Successful Businesses : Hannah traces her path from homeschool ventures to founding Jelly Wax, writing about the detours and decisions that shaped her as an entrepreneur.
• The Story of Jelly Wax : Hannah started Jelly Wax in 2019 after finding no wax gentle enough for sensitive skin. She tells the story and what the brand came to mean for customers.

Business

I write about the business side of my life, from founding Jelly Wax to the lessons I've picked up along the way. Posts like "3 Essential Lessons I Learned Growing a Business" and "My Entrepreneurial Journey: From Middle School to Successful Businesses" cover the real stuff, the wins, the mistakes, and what I'd do differently.

• 3 Essential Lessons I Learned Growing a Business : Hannah Van Overbeek shares three lessons from building Jelly Wax: understand your finances early, find the right partners, and know when to ask for help.
• My Entrepreneurial Journey: From Middle School to Successful Businesses : Hannah traces her path from homeschool ventures to founding Jelly Wax, writing about the detours and decisions that shaped her as an entrepreneur.
• Hannah Must Haves: My First Real Business : Before Jelly Wax, Hannah built Hannah Must Haves: handmade jewelry she sold at art fairs and door-to-door while homeschooled in middle school.

Jelly Wax

Everything Jelly Wax lives here. From the honest stuff like "How Taking a Break and Finding Focus Saved My Business" to the big wins like "How I Built a TikTok Presence That Generated Over 25 Million Views," these posts cover what it's really like building this brand from the ground up.

• How Taking a Break and Finding Focus Saved My Business : Hannah stepped away from Jelly Wax after two years of growth. She writes about the burnout and mistakes that made that break her best business decision.
• How I Built a TikTok Presence That Generated Over 25 Million Views : Hannah grew Jelly Wax to over 25 million TikTok views and Top Seller status. She explains the scripted-yet-authentic strategy behind the channel's growth.
• The Story of Jelly Wax : Hannah started Jelly Wax in 2019 after finding no wax gentle enough for sensitive skin. She tells the story and what the brand came to mean for customers.

Media

My media appearances and press features live here. From being named Byrdie's "#1 Choice for Sensitive Skin" to conversations on the Breaching Extinction Podcast, these posts document what happens when Jelly Wax gets outside attention. "Featured on Byrdie's Website: #1 Choice for Sensitive Skin" was a big one. Jelly Wax got organically featured in Byrdie's roundup of the "Best At-Home Waxing Kits," thanks to writer Avery Stone. I didn't pitch it, which made it even better.

• Featured on Byrdie's Website: #1 Choice for Sensitive Skin : Jelly Wax was named Byrdie's number one pick for at-home waxing for sensitive skin. Hannah shares what the recognition means for the brand.
• Our Feature on the Breaching Extinction Podcast : Hannah and Tay Shoemaker joined episode 101 of Breaching Extinction to discuss Project Pollywog, their frog conservation mission, and entrepreneurship.